Professional Proposal Writing, Fundraising and Donor Relationship
Details
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Outline
Objectives:
By end of the training, participants would be able to:
- Draft, develop, design proposals
- Edit and revise proposals
- Analyze RFP’s
- Develop program design
- Prepare presentation for the donor community
Contents
Introduction
- Where to Begin
Opportunities and pitfalls
Types of Proposals
Four Key Questions
Your Planning Process
Locating New Business
Which Jobs to target
When Not to Write a Proposal
Characteristics of a Winning Proposal
- 9-Step Proposal Process: An Overview
9-Step Proposal Preparation and Writing Process
Step 1: Bid/No-Bid Analysis and Decision
Step 2: The Proposal Team
Step 3: RFP Analysis
Step 4: Preparation Schedule
Step 5: Assignment of Tasks
Step 6: Development of Program Design
Step 7: Development of Front Matter and executive Summary
Step 8: Producing the Proposal
Step 9: Donor presentation
- Selecting the Bid and Choosing the Proposal Team
Step 1: Bid/No-Bid Analysis and Decision
Step 2: The Proposal Team
Where to look for Market Information
- Finding Your Unique Selling Point
Step 3: Detailed RFP Analysis and your USP
Step 4: Preparation Schedule
Step 5: Assignment of Tasks
- Developing your Program Design
Step 6: Program Design ---- The Heart of your Proposal
Your Compliance with the RFP
Three Parts of the program Design
Appendixes in a Proposal
Summary of a Winning Program Design
- Writing the Front Matter and Executive Summary
Step 7: Front Matter and Executive Summary
The Front Matter
The Executive Summary
Common Errors
Executive Summary Checklist
- Producing your Proposal
Step 8: Proposal Production
Criteria For Using Graphics instead of Words
Using Tables and Graphics Effectively
Designing Tables and Graphics
Final Checklist
- Making Donor Presentation
Step 9: Presenting the Proposal to the Donor
Planning Steps
Organizing the Presentation
Practicing the Presentation
Survival Tips
Checklist for Door Presentation
Presenting Your Proposal
Fundraising
Objectives:
By the end of the training, the participants will be able to:
- Develop Fundraising Plan
- Identify different ways of fundraising
- Recognize different fund providing sources
- Improve their communication skills
Course Contents:
Why fundraising is important
- The challenge for fundraisers
Some key principles of fundraising
- The skills required in fundraising
- Who should do the fundraising
- Equipping a fundraising office
- Engaging a fundraising consultant
The sources
- Individual donors
- Government grants
- International grant aid and development funding
- Foundations
- Company giving
- Business sponsorship
- Other sources
Generating income through self-financing
- Self-financing – the poor relation
- Profits for non-profits – the red herring
- Amateur night or social entrepreneurs?
- What are the options?
Techniques
- Setting up a local fundraising group
- Organizing a fundraising event
- Collections
- Direct mail
- Committed giving and membership
- Personal solicitation
- Legacies and memorials
- Capital appeals and big gift campaigns
- Raising money from young people and in schools
- Gambling activities that generate money
- Advertising for support
- Digital fundraising
- Trading
Working with people
- Working with volunteers
- Working with patrons and celebrities
- Working with trustees and committee members
- Getting the most from your donors and supporters
8. Communication skills
- Developing a brand identity
- Producing effective printed materials
- Appeal letters
- Using the telephone
- Marketing
- Public relations
BCTCI paves a path to early success in life through its fast-track short duration correspondence courses. These courses consist of concepts and case studies that provide broad exposure to relevant business concepts and management specifics. This helps them to get started as "Managers" by enhancing their productivity, capability to formulate business policies, strategies and their implications for the organization.
BCTCI Training has access to a faculty of 65 highly qualified consultants to deliver the training courses. These trainers are not in any way academics, but rather specialists actively involved in consulting to business in their particular fields. This gives them a fuller insight into delegate needs and as well as knowledge about actual trends in the market, and makes the training courses extremely practical and relevant.
It is an enthusiastic attempt by BCTCI to expose the best of International Management principles, practices and managerial function to the participants.
BCTCI Training is run by a staff of people who have been involved in the corporate training business for over 15 years. Our aim is to provide an extremely high level of customer service to our clients to compliment the high quality of the courses, and the value for money they provide. ...
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