The Business and Strategy of the Analytics Industry

For more information and registration pls. visit https://www.extension.ait.ac.th/course/1040

Course Information:

With the integration of digital technology into all aspects of both life and business, leaders need to understand how digital transformation is already impacting how they do business and learn how best to respond. This course explores the 5 domains of digital transformation: customers, competition, data, innovation and value, and looks at examples of companies that have succeeded in leveraging the shift to digital successfully and profitably. 

On completion of this course, you will be able to:

•          Understand the impact of digital technology on business and commercetoday.
•          Identify changes in customer expectations and engagement with products and businesses and formulate potential approaches to dealing withthese.
•          Understand how digital technology is changing the face of their industries, and should be able to identify not only the dangers and challenges they face, but also spot the opportunities that are being created.
•          Critically assess how best to integrate new technologies into their old processes, whether to put an immediate focus on technology at the core of their business going forward or integrate it more peripherally into their current businesspractices.
•          Developanunderstandingofchangingcustomerexpectationsaroundproductsandservicesareforcing companies to pursue new business models and alternative revenuestreams.
•          Build an insight into the key aspects of digital businesses and how to guide organizations through the essential process of integrating this into theirpractice.

Course Outlines: The core domains of digital transformation; Understanding and leveraging customer networks; Focusing on Platforms rather than products; Data as an asset; Innovating like a start-up; Adapting your Value Proposition & Mastering Disruptive Business Models.

Duration: 14 Hours (Including Live Session)

Live Class Schedule

* First live session (recorded and available to view after the class)- 11th July 11-12noon with the immediate release of video content with accompanying exercises/tests

* Second live session (recorded and available to view after the class)- 21st July 7.30-8.30pm with the immediate release of video content with accompanying exercises/tests

Faculty Name: Mr. Ragil Ratnam

About the Speaker: 25+ years of corporate and academic experience in Leadership Development, Executive Coaching and Psychology.

Held a variety of senior corporate HR roles in Financial Services in South Africa, the USA, Singapore and the UK, creating and implementing global talent management strategies, designing and delivering Leadership Programs and working one on one with senior leaders as an executive coach to develop and address specific challenges within tight time frames. Since moving to Asia he is based in Thailand and has worked across the continent including in Bhutan, Indonesia, China, India, Vietnam, Malaysia and the Philippines. Worked with clients in a range of industries including Tech (Capgemini, Agoda, Pomelo) Banking (Credit Suisse, JP Morgan Chase, Standard Chartered Bank), Insurance (PrudentiaI Corporation Asia), FMCG (Unilever), Energy (Petronas, Bangchak) and Manufacturing (Robert Bosch Automotive) as well as with State and NGO clients including UNICEF, the World Bank Group, and the Royal Thai Navy.

Trained as a Clinical Psychologist and registered in South Africa, where he has worked in community clinics as well as in psychiatric hospitals. Lectured at Vista University in South Africa for several years and assisted in developing a Masters Programme which was accredited by the Health Professions Council of South Africa.